This film opening immediately illustrates that it is going to be a comedy, we know this due to the focal point being shoes and shopping. The way the girl is memorized by the clothes at such a young age also shows the audience that this is going to be a funny film and she will encounter a lot of problems on the way.
The Narrative in this opening is closed, we know this as the film as the film has already been made with an ending, Barthes theory supports this. The narrative for this opening is wanting something so bad when your a child and achieving it when your older but with some barriers in the way, crossing bridges to reach your goal of getting exactly what you want at the end. We know this because she looks up to the older woman with admiration and wants what the woman in the shop have got.
The characters in this opening are a young naive girl watching all the older woman living the life she wants to lead, hoping that someday she will be like them. We know she is naive because she says "magic card" about the credit cards, she thinks you can get stuff for free by using that card. Also there are 3 girls laughing at the young girl when she is saying she wants glitter shoes that last weeks but is stuck with practical shoes instead while the 3 girls are surrounded by the shoes that she wants. Her sensible mother appears in the clip buying her daughter shoes that will last, this shows that the young girl has not got her mothers way of thinking.
The atmosphere in this clip starts of slow paced with everything moving in slow motion, as the clip goes on you soon see every time an item of clothing is shown in the camera that she wants everything becomes slower as she is looking at the item with lust. The clip returns to normal speed when the girls look at her and laugh but goes back to slow motion as she walks down the street looking in shop windows. This creates a fantasy world to the character as she is surrounded by her passion.
The themes in this clip are mostly shopping, as the whole opening is focused around that theme. Everywhere the camera takes us leads to a shop. Another theme is debt, you can tell that the theme of debt is going to be bigger in the rest of the theme by the way credit cards are used alot and she relates them to magic cards.
The setting for this opening all tend to be shop orientated, they take place in the shop outside the shop window and on the high street. The tells alot about what is too come in the film as if everything is focuses around shops that's what the plot is going to be.
The titles in this piece are small and tend to fade into the background and don't shot out at the audience. Also they are purple and the picture behind the titles use bright colours like purple. The titles seem to not be as important as what is going on behind them.
The sound used for this is a soundtrack to older music as the opening is meant to be past not present day, the lyrics "i would do anything" stand out to be as the opening is about wishing she could have lovely things but is stuck with practical. Over the soundtrack there is a voice over speaking to the audience about what she wants and why she wants them. For example the voice over is explaining how beautiful the dresses were while the young girl was just watching, this seems as thought the voice over is speaking what the young girl is thinking.
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